Partnering with Sunst studio Bureau Cool developed an immersive virtual experience, putting Nike’s latest running shoes to the test along the full length of the Berlin Marathon.
Using WebGL to create morphing transitions, we transformed over 500 photographs of the complete Berlin Marathon route into a hyperlapse stop-motion racecourse. The result was a 3-minute, dreamlike journey that condensed the 42-kilometer route into a captivating virtual experience through the city.