Nike – Air max pulse

Interactive by Bureau Cool

Audio-reactive visuals based on AI generated imagery that interprets the shoe's features.

Presented at Nike's House of Innovation in Paris, in collaboration with Modem Bureau Cool developed an installation that allows the user to explore the shoe's features accompanied with imagery generated with the AI System Dallé. Based on the users inputs, new images get generated and added to the stream in realtime. To enhance the immersiveness, the user's interaction also influence and alter the music playback.

Credits

Client
Nike House of Innovation Paris
Concept & Direction
Modem
Motion & Treatment
Bureau Cool
Development
Bureau Cool
Production
Satis&fy
Photography
Benoit Florençon
Videography
Charles Lanceplaine