In the LUX “SUPER RICH” shampoo commercial featuring Kiko Mizuhara, director TAKCOM seamlessly blends live-action and animation to elevate the portrayal of beauty. By transforming Kiko into an animated persona, TAKCOM captures the essence of the product’s luxurious appeal, creating a visually captivating narrative that resonates with modern aesthetics. This innovative approach not only highlights the shampoo’s premium qualities but also showcases TAKCOM’s unique ability to merge reality with animation, offering a fresh perspective on beauty advertising.